What Shopify Data Doesn't Migrate to WooCommerce (Full List)

Shopify's discount codes are not available via the standard REST or GraphQL export APIs. Even if you use the Shopify admin export, discount codes are in a separate system that migration tools can't read.

If you have active codes out in the wild — in email campaigns, influencer links, or printed materials — they'll break on cutover day.

Export your discount codes list manually from Shopify Admin → Discounts. Recreate them in WooCommerce using the built-in Coupons feature (Marketing → Coupons). For bulk recreation, WooCommerce's CSV import accepts coupon data. Time this before any active campaigns expire.

Shopify gift cards operate in a closed-loop system. The balances live in Shopify's database and there's no API endpoint to extract them in a transferable format. This is one of the most painful gaps for stores with active gift card programs.

Export a report of customers with outstanding gift card balances from Shopify Admin → Gift Cards. Install a WooCommerce gift card plugin (YITH Gift Cards or PW WooCommerce Gift Cards). Manually issue equivalent value cards by customer email. Send a proactive email explaining the transition before cutover.

Customer names, emails, and addresses migrate perfectly. Passwords don't — Shopify hashes passwords using their own system and will not export the hashes. This is actually standard practice; even if they could export them, WooCommerce uses a different hashing algorithm (wp_hash_password).

Migrated customers will exist in WooCommerce with no password set. Their accounts are accessible only after a password reset. Send a post-migration email to all customers prompting them to set a new password before they next log in. WooCommerce's "Forgot Password" flow handles this cleanly.

Shopify's native store credit (introduced in 2024) is stored per-customer in Shopify's system. There is no export or API access to these balances. Third-party store credit apps (Rise.ai, Smile.io) also store balances in their own systems.

Check your Shopify Admin for any customers with store credit balances. For native store credit: export the list manually and recreate as WooCommerce coupons per customer. For app-based store credit: contact your app provider — most have a data export feature or can assist with balance migration.

Standard product metafields created in Shopify Admin (e.g., custom.material, custom.size_guide) can be read via the API and mapped to WooCommerce custom fields or ACF fields. App-specific metafields (created by apps like Pagefly, Metafields Guru) often use app-specific namespaces that won't make sense in WooCommerce context.

Audit your metafields in Shopify Admin → Settings → Custom Data before migrating. For standard fields you rely on: StoreShift maps these to WooCommerce custom fields during import. For app-specific fields: decide whether the equivalent functionality in WooCommerce makes re-importing them worth it, or rebuild with ACF.

Shopify Flow is a visual automation builder available on paid plans. Common use cases include tagging high-value customers, auto-archiving fulfilled orders, fraud holds, and loyalty program triggers. WooCommerce has no direct equivalent built-in.

Audit your active Flows before migration. The closest WooCommerce equivalent is AutomateWoo ($99/year) — it covers most order/customer automation use cases. WooCommerce's native email triggers and Zapier/Make integrations can cover simpler flows. Complex Flows may take 2–4 hours to fully rebuild.

Shopify's blog and pages are not included in standard migration tools because the content structure varies so much between themes. Images, embedded apps, and custom sections won't translate directly to WordPress blocks.

For small blogs (under 20 posts): copy manually into WordPress. For larger blogs: Shopify has a blog export feature (Admin → Blog Posts → Export). You can use the WordPress importer with some cleanup. Set up 301 redirects from your Shopify blog URLs to new WooCommerce URLs — this is critical for SEO.