StoreShift is a WordPress plugin you buy once ($79). Cart2Cart is a SaaS service that charges per migration run — costs rise with your data volume. If you're moving one store and never touching it again, Cart2Cart can work. If you want to test migrations, migrate multiple sites, or keep data off third-party servers, StoreShift is the better fit.
| StoreShift | Cart2Cart | |
|---|---|---|
| Pricing model | One-time purchase from $79 | Per migration — priced by entity count |
| Typical cost for 500 products + 1k orders | $79 (Starter plan) | $100–$200+ per run |
| Re-migration cost | $0 — included in plan | Full price again per run |
| Data routing | Direct — Shopify API → your WP install | Through Cart2Cart servers |
| Type | WordPress plugin (software you own) | SaaS web service |
| Setup | Install plugin → connect Shopify → import | Configure on cart2cart.com → run migration |
| Products | ✓ Simple + variable, images sideloaded | ✓ Supported |
| Orders | ✓ Pro + Agency plans | ✓ Supported (adds cost) |
| Customers | ✓ Pro + Agency plans | ✓ Supported (adds cost) |
| Coupons | ✓ Starter and above | ✓ Supported |
| URL redirects | ✓ Starter and above | ◦ Not a core feature |
| Supported source platforms | Shopify (dedicated plugin) | 85+ shopping carts |
| Runs inside WordPress | ✓ Yes — WP admin panel | ✗ External web app |
| Email support | ✓ On all paid plans, SLA guaranteed | ✓ Available |
| Free tier | Lite plugin on WordPress.org (products + categories) | Demo migration (limited record count) |
Cart2Cart prices migrations based on the total number of entities — products, orders, customers, and coupons each count separately. A real store with 500 products, 1,000 orders, and 800 customers typically runs $100–$200 per Cart2Cart migration. A larger store with 5,000 products and 10,000 orders can push into $300–$500 territory per run.
That's fine for a single migration you'll run once. But most store owners run at least two or three test migrations — once against a staging site, once more when something breaks, and again on the final production cutover. Each run costs the same. With StoreShift, you pay once and run as many times as your plan allows.
Starter ($79): 1 migration run — products, categories, coupons, redirects, email support.
Pro ($129): 3 migration runs — adds orders and customers, priority 1-day support.
Agency ($249): 10 runs — everything in Pro, white-label mode, same-day support.
Cart2Cart charges based on how many records you're migrating. Pricing is calculated on their site before checkout. Small demo stores cost around $29. Real stores typically run $100–$300+. Re-running costs the same each time.
Cart2Cart works as an intermediary. It reads product, order, and customer data from your Shopify store, processes it on their platform, and writes it to your WooCommerce install. Your store data passes through their servers during the migration window.
StoreShift reads directly from the Shopify Admin API and writes directly to your WordPress database. No third-party platform touches the data in transit. For stores with customer PII — names, addresses, order history — that's a meaningful difference.
The plugin calls Shopify's API from your server and writes results directly to WooCommerce. No StoreShift infrastructure is involved during import. Customer data stays between you and Shopify.
Cart2Cart acts as a bridge between source and target stores. Their servers read and transform the data. This is how most SaaS migration tools work — it's the trade-off for not needing a plugin installed.
Cart2Cart supports 85+ shopping carts as migration sources — not just Shopify. If you're migrating from Magento, PrestaShop, BigCommerce, or dozens of other platforms, Cart2Cart covers them. StoreShift is purpose-built for Shopify → WooCommerce only.
Cart2Cart also requires zero WordPress access to set up. Configuration happens entirely on their website. If you're helping a client who doesn't have WP admin credentials, or if you're migrating to a platform you haven't set up yet, Cart2Cart's web-based workflow removes a dependency.
Install the free Lite plugin to test your Shopify connection, then upgrade when you're ready to run the full migration.
See plans from $79 Install free Lite plugin →