Why store owners look for alternatives to Cart2Cart

Cart2Cart is a broad migration platform covering 85+ shopping carts. That breadth comes with tradeoffs when your specific need is Shopify to WooCommerce.

What to look for in a Cart2Cart alternative

Pricing model
One-time purchase vs per-migration vs subscription. For multiple test runs, flat-fee tools are almost always cheaper.
Data routing
Does your store data pass through a third-party platform, or does it flow directly from Shopify to your WordPress install?
URL redirect support
Shopify uses /products/slug. WooCommerce uses /product/slug. Without redirects, your old product URLs return 404s after migration.
Image handling
Does the tool download product images and add them to WordPress automatically, or do you re-upload them manually?
Free trial or tier
Can you test the Shopify connection and verify your data before spending anything? A free tier removes evaluation risk.
Migration workflow
Is the migration fully automated, or does it require CSV manipulation and manual steps between export and import?

5 tools that replace Cart2Cart for Shopify to WooCommerce

2. LitExtension
~$29–$149/migration SaaS Best for delta sync

LitExtension is the closest like-for-like SaaS alternative to Cart2Cart. It covers Shopify to WooCommerce with a web-based workflow — no plugin installation required. Pricing is per-migration based on entity count, similar to Cart2Cart but often at a lower price point for comparable data volumes. LitExtension's standout advantage is its Recent Data Migration (delta-sync) add-on, which lets you sync new Shopify orders and products up until cutover — useful if you're running a live store during migration.

Strengths
  • Delta-sync: migrate recent data up until cutover
  • Web-based — no WP plugin needed
  • Supports many source/destination platforms
  • All-in-One managed service option
Limitations
  • Per-migration pricing — costs per run
  • Data routes through LitExtension servers
  • URL redirects limited vs StoreShift
  • Cost scales with store size
3. Matrixify
$20–$200/month Shopify app Best for complex data

Matrixify (formerly Excelify) is a Shopify data management app. It exports your Shopify catalog to CSV or Excel — products, orders, customers, metafields. To migrate that CSV to WooCommerce, you'd use a separate importer on the WordPress side (WooCommerce's built-in CSV importer or WP All Import). Images are referenced by URL in the export but not downloaded automatically. The multi-step workflow suits users who want control over data cleanup before importing.

Strengths
  • Exports Shopify metafields and custom data
  • Powerful bulk editing within Shopify
  • Generic CSV output — works with any destination
  • Free plan for small stores
Limitations
  • Requires separate WooCommerce importer
  • Images not auto-downloaded to WordPress
  • Manual CSV reformatting between tools
  • Ongoing subscription cost
4. WP All Import
$99 one-time WordPress plugin Best for custom mapping

WP All Import is a WordPress import plugin that ingests CSV and XML files into WooCommerce. For a Shopify migration, you'd first export your Shopify data using Shopify's built-in CSV export or Matrixify, then reformat the file to match WooCommerce's field structure, then import using WP All Import's visual drag-and-drop field mapper. It's powerful for stores with complex custom field requirements but requires more technical comfort than a direct migration plugin.

Strengths
  • Very flexible field mapping (visual UI)
  • One-time purchase — no subscription
  • Works with any CSV/XML source
  • Free version available
Limitations
  • Requires Shopify export separately first
  • CSV reformatting needed between tools
  • WooCommerce add-on is an additional cost
  • Images require extra configuration
5. Manual CSV migration
Free Built-in tools Best for tiny stores

Shopify has a built-in product CSV export. WooCommerce has a built-in product CSV importer. For a store with fewer than 50 products and no order history to migrate, you can use both for free — export from Shopify, reformat the columns to match WooCommerce's expected format, import. Images still need manual re-uploading. Orders, customers, coupons, and redirects are not covered by the built-in CSV tools.

Strengths
  • Completely free — no tools to buy
  • No third-party platforms involved
  • Full control over the data
Limitations
  • Very time-consuming for stores with 100+ products
  • Images must be re-uploaded manually
  • Orders, customers, coupons not covered
  • URL redirects not handled
  • High risk of errors in field mapping

Quick comparison across all five options

StoreShift LitExtension Matrixify WP All Import Manual CSV
Pricing $79 one-time $29–149/run $20–200/mo $99 one-time Free
Direct WooCommerce migration CSV only CSV only Manual
Images auto-sideloaded With config
URL redirects Starter+ Limited
Orders migration Pro+ Via CSV With add-on
Delta-sync Add-on
Free tier Lite plugin (WP.org) Demo migration Free plan Free version Always free
Third-party data routing None Yes No (export only) None None

Recommendation by situation

StoreShift
You want a one-time purchase, direct migration without CSV work, and URL redirects handled automatically. Most Shopify to WooCommerce migrations fit this profile.
LitExtension
Your store is live and you need to sync new orders up until cutover — LitExtension's delta-sync add-on handles this. Also a good fit if you're migrating from a non-Shopify source.
Matrixify
Your store uses heavy custom metafields that aren't in the standard Shopify schema, and you're already comfortable with CSV workflows. Use it with WP All Import on the destination side.
WP All Import
You have a non-standard data structure and need full control over field mapping on the WordPress side. Pair with Matrixify or Shopify's CSV export to generate the source file.
Manual CSV
Your store has fewer than 50 products, no orders to migrate, and you're comfortable editing spreadsheets. Free but time-intensive for anything beyond a tiny catalog.

Frequently asked

What is the best free Cart2Cart alternative?
StoreShift's free Lite plugin on WordPress.org migrates products and categories without any payment. LitExtension offers a free demo migration with a limited number of records. For a complete migration that includes orders, customers, and coupons, a paid plan is required — but StoreShift's $79 one-time Starter plan typically works out cheaper than multiple Cart2Cart runs for the same store.
Does StoreShift support the same platforms as Cart2Cart?
No. Cart2Cart supports 85+ shopping carts as migration sources. StoreShift is purpose-built for Shopify to WooCommerce only. If you're migrating from Magento, PrestaShop, BigCommerce, or another platform, Cart2Cart or LitExtension covers those sources. StoreShift's narrow focus means it handles the Shopify to WooCommerce path more completely — including URL redirects, which Cart2Cart doesn't cover.
Can I run a test migration before committing to a purchase?
Yes. StoreShift's free Lite plugin lets you install the plugin, authorize the Shopify OAuth connection, and run a full products + categories import — all before buying anything. This verifies that your Shopify store connects and that products migrate as expected. Then upgrade to a paid plan for the full data set.
How does StoreShift handle stores with 100,000+ products?
StoreShift uses cursor-based pagination against the Shopify API — it fetches products in batches and resumes from the last cursor after each batch. There's no timeout risk regardless of catalog size. Pricing stays flat: the Starter plan is $79 whether you have 100 products or 500,000. Cart2Cart and LitExtension both price per entity, so 100,000 products becomes significantly more expensive per migration run.

Start with the free Lite plugin.

Test the Shopify connection and verify your products migrate correctly before spending anything. Upgrade when you're ready for the full migration.

See StoreShift plans from $79 Install free Lite plugin →