Can Matrixify migrate Shopify to WooCommerce?

Matrixify can export your Shopify data to CSV files. To get that data into WooCommerce, you'd need a separate WooCommerce import tool — either the built-in WooCommerce product CSV importer or a plugin like WP All Import. Images are not included in the CSV export and must be re-uploaded separately. StoreShift handles the full Shopify to WooCommerce migration end-to-end, including images, in a single plugin.

Is Matrixify cheaper than StoreShift for a one-time migration?

Matrixify starts at $20/month. For a single migration that takes a few weeks, you might spend $40–$60 on a Matrixify subscription. StoreShift Starter is $79 one-time with no ongoing cost. If you also need WP All Import or another WooCommerce importer, the Matrixify route adds additional cost. For a straightforward Shopify to WooCommerce migration, StoreShift is likely cheaper and less manual work.

Does Matrixify migrate product images?

Matrixify exports product data to CSV, but images are referenced as URLs — they are not downloaded and packaged in the export. When you import the CSV into WooCommerce, images are typically not automatically sideloaded into your WordPress media library. You'd need to handle image migration separately. StoreShift downloads all product images from Shopify and sideloads them directly into WordPress during the migration.

When is Matrixify a better choice than StoreShift?

Matrixify is the better choice when you need to manipulate complex Shopify-specific data — metafields, metaobjects, custom data structures — before migrating. It's also useful if you're already paying for Matrixify to manage your Shopify catalog, or if you're not migrating to WooCommerce specifically (Matrixify exports to a generic CSV that can be used with other platforms). StoreShift is purpose-built for Shopify to WooCommerce and handles the full process automatically.

Does StoreShift migrate URL redirects from Shopify?

Yes, on Starter plans and above. Shopify uses /products/slug for product URLs; WooCommerce uses /product/slug. Without redirects, your old product URLs return 404 errors and you lose any Google rankings tied to those URLs. StoreShift imports your Shopify redirect rules and serves 301 redirects from WordPress. Matrixify does not handle URL redirects for WooCommerce.

StoreShift vs Matrixify — Shopify to WooCommerce Migration Comparison

At a glance

Side-by-side comparison

	StoreShift	Matrixify
What it is	WordPress migration plugin	Shopify data management app
Migration direction	Shopify → WooCommerce directly	Exports Shopify data to CSV only
WooCommerce import	Built-in — no extra tool needed	Requires a separate WooCommerce importer
Pricing model	One-time purchase from $79	Subscription $20–$200/month
Product images	Auto-sideloaded to WP media library	URL only in CSV — not downloaded
Products	✓ Simple + variable, all plans	✓ Via CSV export
Orders	✓ Pro + Agency plans	✓ Via CSV export
Customers	✓ Pro + Agency plans	✓ Via CSV export
URL redirects	✓ Starter and above	✗ Not for WooCommerce
Shopify metafields	◦ Not supported	✓ Strong support
Installed where	WordPress admin	Shopify app store
Migration steps	3 — install, connect, import	5+ — install, export, reformat, import, handle images
Free tier	Lite plugin on WordPress.org	Free plan (limited records)

Workflow

How many steps does each approach take?

The practical difference between these tools isn't pricing — it's how much manual work sits between your Shopify export and your live WooCommerce store.

StoreShift — 3 steps

Install → Connect → Import

Install the WordPress plugin. Enter your Shopify domain and authorize the OAuth connection. Click Start on each importer. Products, images, categories, orders, customers, coupons, and redirects all land in WooCommerce automatically.

Matrixify — 5+ steps

Export → Reformat → Import separately

Install Matrixify on your Shopify store. Export data to CSV files. Reformat the CSV columns to match WooCommerce's expected format. Import using WooCommerce's product importer or WP All Import. Handle images separately — they're not included in the CSV download.

Pricing

One-time fee vs ongoing subscription

Matrixify charges a monthly subscription: Free (limited records), Basic at $20/month, Pro at $50/month, and Enterprise at $200/month. For a typical migration that takes a few weeks of testing and go-live, you're looking at $40–$100 for Matrixify alone — before accounting for any separate WooCommerce import tool you need on the WordPress side.

StoreShift is a one-time purchase. Starter is $79, Pro is $129, Agency is $249. You buy it once and it covers all your migration runs within the plan. Once the migration is done, you own the plugin — no ongoing cost.

StoreShift pricing

Buy once. No subscription.

Starter ($79): 1 migration run — products, categories, coupons, redirects.

Pro ($129): 3 runs — adds orders and customers.

Agency ($249): 10 runs — everything in Pro plus white-label.

Matrixify pricing

Monthly subscription while you need it.

Free plan handles limited records — enough for a small test. Basic at $20/month handles most stores. Pro at $50/month removes limits and adds bulk editing features. Subscription continues as long as the app is installed on your Shopify store.

Honest assessment

Where Matrixify is the better tool

Matrixify is purpose-built for Shopify power users who need to manage data within Shopify — bulk edits, data cleanup, complex exports. For migration to WooCommerce specifically, it's an indirect workflow. But there are cases where it's genuinely the right choice.

If your store uses custom Shopify metafields extensively — product-level data that doesn't fit the standard schema — Matrixify handles this better than StoreShift. It exports metafields and metaobjects directly. StoreShift currently migrates standard product data only.

If you're already paying for Matrixify to manage your Shopify catalog and you're comfortable with CSV workflows, adding a separate WooCommerce importer might be simpler than switching tools. If you're migrating to a platform other than WooCommerce, Matrixify's generic CSV output works for any destination.

Decision guide

Which one fits your situation?

Use StoreShift if you...

✓ Want the migration to run end-to-end without manual CSV work
✓ Need product images downloaded automatically
✓ Want URL redirects handled inside WordPress
✓ Prefer a one-time cost over a monthly subscription
✓ Are migrating specifically to WooCommerce
✓ Want to run test migrations against staging before go-live

Use Matrixify if you...

◦ Need to export custom metafields and metaobjects from Shopify
◦ Already use Matrixify for Shopify data management
◦ Are comfortable reformatting CSV files between export and import
◦ Are migrating to a platform other than WooCommerce
◦ Need bulk editing of Shopify data before migrating

Common questions

Frequently asked

Can Matrixify migrate Shopify data directly to WooCommerce?

Not directly. Matrixify exports Shopify data to CSV or Excel files. To get that data into WooCommerce, you'd use a separate importer — either WooCommerce's built-in product CSV importer or a plugin like WP All Import. You'd also need to manually reformat the CSV columns to match WooCommerce's expected structure, and handle product images separately. StoreShift handles the full Shopify to WooCommerce migration without any intermediate files.

Does Matrixify cost less than StoreShift?

Matrixify starts at $20/month. StoreShift Starter is $79 one-time. If your migration takes two or three weeks of testing, you'd spend $40–$60 on Matrixify's subscription before the migration is complete. Add the cost of any WooCommerce importer you use on the destination side. For a straightforward Shopify to WooCommerce migration, the total cost of the Matrixify approach typically equals or exceeds StoreShift — and it requires more manual steps.

What's the difference between Matrixify and Excelify?

Matrixify is the current name — the app was previously called Excelify. Same product, same team. It was rebranded to Matrixify to better reflect its data management positioning (working with matrix-style data rather than just Excel files).

Can I use both tools together?

Yes. Some store owners use Matrixify to clean up and organize their Shopify data first — fixing product data, consolidating variants, standardizing tags — then use StoreShift to run the migration to WooCommerce. Matrixify handles data manipulation; StoreShift handles the actual import. This combination makes sense for stores with messy data that needs pre-migration cleanup.

Does StoreShift migrate product metafields?

Not currently. StoreShift migrates the standard product data set — title, description, price, SKU, variants, images, categories. Custom metafields defined through Shopify's metafield system are not included. If your store relies heavily on metafields for product data, Matrixify (combined with a WooCommerce importer that supports custom fields) may be a better fit.

Try StoreShift free, buy once.

Install the free Lite plugin to test your Shopify connection, then upgrade when you're ready to run the full migration.

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